Each month I explore one of the real challenges of turning research and technology into a business, from finding your market to building your Board. Written for founders, academics, management teams, investors and university commercialisation teams.
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Many founders believe their technology is disruptive and will change how people and businesses work. What they rarely test is whether anyone, least of all the company they hope to disrupt, would actually notice.
Many founders start with their technology. The real question is whether anyone wants it enough to adopt it and pay for it, and why the second sale matters more than the first.
A short, no-obligation conversation about where your business is and what it needs next.